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            <title>When Video Becomes Default</title>
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            <description>&lt;p&gt;GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard; PwC is one of the Big Four. These are large, respected, traditionally serious organizations that have quietly built genuinely mature video practices. This conversation makes that maturity visible, and unpacks what other companies in similar positions can take away.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/when-video-becomes-default"&gt;&lt;img src="http://video.twentythree.com/64968575/133577927/d3fb02a116dec7930d3843743f103a9b/standard/download-38-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 11 Nov 2026 13:21:31 GMT</pubDate>
            <media:title>When Video Becomes Default</media:title>
            <itunes:summary>GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard; PwC is one of the Big Four. These are large, respected, traditionally serious organizations that have quietly built genuinely mature video practices. This conversation makes that maturity visible, and unpacks what other companies in similar positions can take away.</itunes:summary>
            <itunes:subtitle>GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard; PwC is one of the Big Four. These are large, respected, traditionally serious organizations that have quietly built...</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
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            <media:description type="html">&lt;p&gt;GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard; PwC is one of the Big Four. These are large, respected, traditionally serious organizations that have quietly built genuinely mature video practices. This conversation makes that maturity visible, and unpacks what other companies in similar positions can take away.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/when-video-becomes-default"&gt;&lt;img src="http://video.twentythree.com/64968575/133577927/d3fb02a116dec7930d3843743f103a9b/standard/download-38-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>enterprise video</category>
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            <title>Toke Mølgaard: Surprise Your Audience and They Will Listen</title>
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            <description>&lt;p&gt;Toke Mølgaard leads communication at GS1 Denmark, part of the global non-profit that sets the barcode and supply chain data standards used by more than 15,000 Danish companies. He explains how an in-house team and support staff on camera make a nerdy topic surprising, how webinars that people stay for cut support calls, and why personal video is the next step for customer support.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/toke-molgaard-surprise-your"&gt;&lt;img src="http://video.twentythree.com/64968575/133749426/eaf8e967a05cc40ee436cc148d28ded2/standard/download-23-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 11 Nov 2026 13:21:22 GMT</pubDate>
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            <itunes:summary>Toke Mølgaard leads communication at GS1 Denmark, part of the global non-profit that sets the barcode and supply chain data standards used by more than 15,000 Danish companies. He explains how an in-house team and support staff on camera make a nerdy topic surprising, how webinars that people stay for cut support calls, and why personal video is the next step for customer support.</itunes:summary>
            <itunes:subtitle>Toke Mølgaard leads communication at GS1 Denmark, part of the global non-profit that sets the barcode and supply chain data standards used by more than 15,000 Danish companies. He explains how an in-house team and support staff on camera make a...</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>11:13</itunes:duration>
            <media:description type="html">&lt;p&gt;Toke Mølgaard leads communication at GS1 Denmark, part of the global non-profit that sets the barcode and supply chain data standards used by more than 15,000 Danish companies. He explains how an in-house team and support staff on camera make a nerdy topic surprising, how webinars that people stay for cut support calls, and why personal video is the next step for customer support.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/toke-molgaard-surprise-your"&gt;&lt;img src="http://video.twentythree.com/64968575/133749426/eaf8e967a05cc40ee436cc148d28ded2/standard/download-23-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Laurence Paquette: How to Make Video for Products That Don't Exist Yet</title>
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            <description>&lt;p&gt;Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers provocative policy videos, managing video at global scale, building a personal brand on camera, and why authenticity matters more as AI grows.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/laurence-paquette-how-to-make-video"&gt;&lt;img src="http://video.twentythree.com/64968571/130074966/f0c4fbb64bcf492b0e373807c4ab7868/standard/download-33-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 21 Oct 2026 09:28:00 GMT</pubDate>
            <media:title>Laurence Paquette: How to Make Video for Products That Don't Exist Yet</media:title>
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            <itunes:subtitle>Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers...</itunes:subtitle>
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            <itunes:duration>08:23</itunes:duration>
            <media:description type="html">&lt;p&gt;Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers provocative policy videos, managing video at global scale, building a personal brand on camera, and why authenticity matters more as AI grows.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/laurence-paquette-how-to-make-video"&gt;&lt;img src="http://video.twentythree.com/64968571/130074966/f0c4fbb64bcf492b0e373807c4ab7868/standard/download-33-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>AI</category>
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